Thanks for visiting my blog on branding, messaging, and the ecosystem of communications channels. The title reflects the values that fuel the firm’s commitment to doing social good. It speaks to strategies for brand stories that inspire engagement and move missions forward.
--Lisa Gregory, Founder & CMO
On the occasion of George Floyd’s funeral, I am heartbroken for him, his family, and our nation. I was profoundly saddened and appalled to hear of yet another senseless killing of a Black man at the hands of those who are meant to protect us all.
I believe it is a historic opportunity for reflection. A moment to listen and learn from one another, to understand how racism has shaped America.
The way that we see fundraising has become much more fluid. How can you align your donor communications program with the changes that are afoot? Digital channels are in flux by nature and can muddy this question even more.
Even in a shifting ecosystem, there are key strategies that can guide donor communications.
On this winter morning, I'm sharing a vivid narrative from the Boston Globe.
If you have ever taken the Boston Red Line, the view of the Charles River from the subway on the Longfellow Bridge can take your breath away.
The irony of social media is that it has become both an engine of free expression and disinformation. It is at once a community builder and echo-chamber divider.
Check out this New York Times article on trends via Instagram--including a look at Likes as popularity measures and thoughts on safeguards against bullying.